Comparison across key tracked email marketing metrics.
| Metric | Beam via SafeOpt | Lo Bosworth Natale, Love Wellness Founder & CEO |
|---|---|---|
| Total emails | 36 | 8 |
| Emails per week | 11.40 | 4.00 |
| Promotional emails | 31 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 5 | 0 |
| Discount frequency | 86.11% | 62.50% |
| Average discount | 23.13% | 35.00% |
| Most active day | Tuesday | Thursday |
| Most common campaign type | promotion | promotion |