Comparison across key tracked email marketing metrics.
| Metric | BABOON TO THE MOON | Cider |
|---|---|---|
| Total emails | 11 | 6 |
| Emails per week | 2.96 | 5.27 |
| Promotional emails | 8 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 36.36% | 83.33% |
| Average discount | 25.00% | 12.50% |
| Most active day | Wednesday | Thursday |
| Most common campaign type | promotion | promotion |