Comparison across key tracked email marketing metrics.
| Metric | BABOON TO THE MOON | Bellroy |
|---|---|---|
| Total emails | 6 | 5 |
| Emails per week | 2.80 | 2.70 |
| Promotional emails | 4 | 1 |
| Product launches | 2 | 1 |
| Editorial emails | 1 | 3 |
| Other emails | 0 | 0 |
| Discount frequency | 16.67% | 0.00% |
| Average discount | n/a | n/a |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | educational |