Comparison across key tracked email marketing metrics.
| Metric | Aveeno | BYREDO |
|---|---|---|
| Total emails | 8 | 9 |
| Emails per week | 2.73 | 2.97 |
| Promotional emails | 7 | 9 |
| Product launches | 0 | 2 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 100.00% |
| Average discount | 15.00% | n/a |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | seasonal |