Comparison across key tracked email marketing metrics.
| Metric | Aveeno | Boie USA |
|---|---|---|
| Total emails | 8 | 7 |
| Emails per week | 2.73 | 8.17 |
| Promotional emails | 7 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 71.43% |
| Average discount | 15.00% | 12.50% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | promotion | promotion |