Comparison across key tracked email marketing metrics.
| Metric | Aveeno | Biossance |
|---|---|---|
| Total emails | 8 | 37 |
| Emails per week | 2.73 | 10.22 |
| Promotional emails | 7 | 35 |
| Product launches | 0 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 94.59% |
| Average discount | 15.00% | 36.48% |
| Most active day | Tuesday | Sunday |
| Most common campaign type | promotion | promotion |