Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Ursa Major Skincare |
|---|---|---|
| Total emails | 94 | 6 |
| Emails per week | 15.10 | 2.61 |
| Promotional emails | 69 | 5 |
| Product launches | 17 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 3 | 1 |
| Discount frequency | 58.51% | 83.33% |
| Average discount | 23.75% | 15.00% |
| Most active day | Saturday | Saturday |
| Most common campaign type | promotion | promotion |