Aveda Online vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Topicals |
|---|---|---|
| Total emails | 91 | 7 |
| Emails per week | 15.45 | 4.62 |
| Promotional emails | 68 | 7 |
| Product launches | 16 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 59.34% | 100.00% |
| Average discount | 23.72% | 12.50% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |
