Aveda Online vs Supergoop!

Comparison across key tracked email marketing metrics.

Metric Aveda Online Supergoop!
Total emails 91 11
Emails per week 15.45 6.07
Promotional emails 68 7
Product launches 16 0
Editorial emails 5 1
Other emails 2 3
Discount frequency 59.34% 54.55%
Average discount 23.72% 25.00%
Most active day Sunday Friday
Most common campaign type promotion promotion