Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Scent Box |
|---|---|---|
| Total emails | 93 | 6 |
| Emails per week | 15.30 | 3.03 |
| Promotional emails | 69 | 5 |
| Product launches | 17 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 59.14% | 33.33% |
| Average discount | 23.75% | 40.00% |
| Most active day | Sunday | Thursday |
| Most common campaign type | promotion | promotion |