Aveda Online vs Scent Box

Comparison across key tracked email marketing metrics.

Metric Aveda Online Scent Box
Total emails 93 6
Emails per week 15.30 3.03
Promotional emails 69 5
Product launches 17 0
Editorial emails 5 0
Other emails 2 1
Discount frequency 59.14% 33.33%
Average discount 23.75% 40.00%
Most active day Sunday Thursday
Most common campaign type promotion promotion