Aveda Online vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Penhaligon's |
|---|---|---|
| Total emails | 54 | 6 |
| Emails per week | 15.47 | 1.91 |
| Promotional emails | 39 | 6 |
| Product launches | 11 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 53.70% | 100.00% |
| Average discount | 23.18% | 16.25% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |
