Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | KILIAN PARIS |
|---|---|---|
| Total emails | 97 | 6 |
| Emails per week | 14.33 | 0.96 |
| Promotional emails | 70 | 6 |
| Product launches | 18 | 2 |
| Editorial emails | 5 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 56.70% | 100.00% |
| Average discount | 23.75% | n/a |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |