Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Jo Malone London |
|---|---|---|
| Total emails | 54 | 19 |
| Emails per week | 15.47 | 5.52 |
| Promotional emails | 39 | 18 |
| Product launches | 11 | 3 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 53.70% | 89.47% |
| Average discount | 23.18% | 10.00% |
| Most active day | Sunday | Sunday |
| Most common campaign type | promotion | seasonal |