Aveda Online vs Herbivore Botanicals
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Herbivore Botanicals |
|---|---|---|
| Total emails | 54 | 18 |
| Emails per week | 15.47 | 5.23 |
| Promotional emails | 39 | 17 |
| Product launches | 11 | 1 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 53.70% | 94.44% |
| Average discount | 23.18% | 27.08% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |
