Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Good Molecules |
|---|---|---|
| Total emails | 75 | 6 |
| Emails per week | 16.18 | 9.33 |
| Promotional emails | 57 | 2 |
| Product launches | 13 | 0 |
| Editorial emails | 2 | 2 |
| Other emails | 3 | 2 |
| Discount frequency | 60.00% | 16.67% |
| Average discount | 23.65% | n/a |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | retention |