Aveda Online vs Dove
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Dove |
|---|---|---|
| Total emails | 54 | 7 |
| Emails per week | 15.47 | 2.89 |
| Promotional emails | 39 | 5 |
| Product launches | 11 | 0 |
| Editorial emails | 2 | 2 |
| Other emails | 2 | 0 |
| Discount frequency | 53.70% | 28.57% |
| Average discount | 23.18% | n/a |
| Most active day | Sunday | Thursday |
| Most common campaign type | promotion | promotion |
