Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Diptyque |
|---|---|---|
| Total emails | 92 | 6 |
| Emails per week | 15.40 | 1.25 |
| Promotional emails | 69 | 0 |
| Product launches | 16 | 2 |
| Editorial emails | 5 | 0 |
| Other emails | 2 | 4 |
| Discount frequency | 59.78% | 0.00% |
| Average discount | 23.75% | n/a |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | seasonal |