Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Credo Beauty |
|---|---|---|
| Total emails | 73 | 7 |
| Emails per week | 16.25 | 10.68 |
| Promotional emails | 55 | 7 |
| Product launches | 13 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 58.90% | 100.00% |
| Average discount | 23.61% | 15.71% |
| Most active day | Sunday | Sunday |
| Most common campaign type | promotion | promotion |