Aveda Online vs Commodity Fragrances

Comparison across key tracked email marketing metrics.

Metric Aveda Online Commodity Fragrances
Total emails 54 12
Emails per week 15.47 4.20
Promotional emails 39 9
Product launches 11 4
Editorial emails 2 1
Other emails 2 0
Discount frequency 53.70% 66.67%
Average discount 23.18% 10.00%
Most active day Sunday Tuesday
Most common campaign type promotion promotion