Aveda Online vs Bumble and bumble.
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Bumble and bumble. |
|---|---|---|
| Total emails | 54 | 27 |
| Emails per week | 15.47 | 8.24 |
| Promotional emails | 39 | 20 |
| Product launches | 11 | 3 |
| Editorial emails | 2 | 1 |
| Other emails | 2 | 3 |
| Discount frequency | 53.70% | 55.56% |
| Average discount | 23.18% | 26.54% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |
