Aveda Online vs Bluemercury
Comparison across key tracked email marketing metrics.
| Metric | Aveda Online | Bluemercury |
|---|---|---|
| Total emails | 70 | 7 |
| Emails per week | 16.10 | 13.70 |
| Promotional emails | 52 | 5 |
| Product launches | 13 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 60.00% | 42.86% |
| Average discount | 23.86% | 15.00% |
| Most active day | Saturday | Friday |
| Most common campaign type | promotion | promotion |
