Articture vs S'well
Comparison across key tracked email marketing metrics.
| Metric | Articture | S'well |
|---|---|---|
| Total emails | 6 | 20 |
| Emails per week | 8.25 | 5.19 |
| Promotional emails | 4 | 12 |
| Product launches | 0 | 6 |
| Editorial emails | 1 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 33.33% | 35.00% |
| Average discount | 15.00% | 24.71% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |
