Articture vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | Articture | Penhaligon's |
|---|---|---|
| Total emails | 6 | 12 |
| Emails per week | 8.25 | 2.07 |
| Promotional emails | 4 | 12 |
| Product launches | 0 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 33.33% | 100.00% |
| Average discount | 15.00% | 16.25% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |
