Articture vs Molton Brown
Comparison across key tracked email marketing metrics.
| Metric | Articture | Molton Brown |
|---|---|---|
| Total emails | 6 | 20 |
| Emails per week | 8.25 | 3.14 |
| Promotional emails | 4 | 15 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 2 |
| Other emails | 1 | 3 |
| Discount frequency | 33.33% | 70.00% |
| Average discount | 15.00% | 31.43% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | seasonal |
