Comparison across key tracked email marketing metrics.
| Metric | Articture | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 6 | 15 |
| Emails per week | 8.25 | 2.49 |
| Promotional emails | 4 | 14 |
| Product launches | 0 | 8 |
| Editorial emails | 1 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 33.33% | 93.33% |
| Average discount | 15.00% | n/a |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | collection_launch |