Comparison across key tracked email marketing metrics.
| Metric | amika | Ursa Major Skincare |
|---|---|---|
| Total emails | 16 | 6 |
| Emails per week | 2.73 | 2.61 |
| Promotional emails | 10 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 5 | 1 |
| Discount frequency | 43.75% | 83.33% |
| Average discount | 20.00% | 15.00% |
| Most active day | Saturday | Saturday |
| Most common campaign type | promotion | promotion |