amika vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | amika | Topicals |
|---|---|---|
| Total emails | 15 | 7 |
| Emails per week | 2.92 | 4.62 |
| Promotional emails | 10 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 46.67% | 100.00% |
| Average discount | 20.00% | 12.50% |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | promotion |
