Comparison across key tracked email marketing metrics.
| Metric | amika | L'ange Hair |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 2.67 | 10.51 |
| Promotional emails | 7 | 4 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 3 |
| Discount frequency | 36.36% | 57.14% |
| Average discount | 20.00% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | retention |