amika vs Jo Malone London

Comparison across key tracked email marketing metrics.

Metric amika Jo Malone London
Total emails 8 19
Emails per week 2.81 5.52
Promotional emails 5 18
Product launches 0 3
Editorial emails 1 0
Other emails 2 0
Discount frequency 37.50% 89.47%
Average discount 20.00% 10.00%
Most active day Saturday Sunday
Most common campaign type promotion seasonal