amika vs Dove
Comparison across key tracked email marketing metrics.
| Metric | amika | Dove |
|---|---|---|
| Total emails | 8 | 7 |
| Emails per week | 2.81 | 2.89 |
| Promotional emails | 5 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 2 |
| Other emails | 2 | 0 |
| Discount frequency | 37.50% | 28.57% |
| Average discount | 20.00% | n/a |
| Most active day | Saturday | Thursday |
| Most common campaign type | promotion | promotion |
