amika vs Davines North America
Comparison across key tracked email marketing metrics.
| Metric | amika | Davines North America |
|---|---|---|
| Total emails | 8 | 11 |
| Emails per week | 2.81 | 4.25 |
| Promotional emails | 5 | 6 |
| Product launches | 0 | 1 |
| Editorial emails | 1 | 2 |
| Other emails | 2 | 2 |
| Discount frequency | 37.50% | 9.09% |
| Average discount | 20.00% | n/a |
| Most active day | Saturday | Tuesday |
| Most common campaign type | promotion | promotion |
