amika vs Bumble and bumble.
Comparison across key tracked email marketing metrics.
| Metric | amika | Bumble and bumble. |
|---|---|---|
| Total emails | 8 | 27 |
| Emails per week | 2.81 | 8.24 |
| Promotional emails | 5 | 20 |
| Product launches | 0 | 3 |
| Editorial emails | 1 | 1 |
| Other emails | 2 | 3 |
| Discount frequency | 37.50% | 55.56% |
| Average discount | 20.00% | 26.54% |
| Most active day | Saturday | Friday |
| Most common campaign type | promotion | promotion |
