Comparison across key tracked email marketing metrics.
| Metric | amika | Aveda Online |
|---|---|---|
| Total emails | 8 | 54 |
| Emails per week | 2.81 | 15.47 |
| Promotional emails | 5 | 39 |
| Product launches | 0 | 11 |
| Editorial emails | 1 | 2 |
| Other emails | 2 | 2 |
| Discount frequency | 37.50% | 53.70% |
| Average discount | 20.00% | 23.18% |
| Most active day | Saturday | Sunday |
| Most common campaign type | promotion | promotion |