Comparison across key tracked email marketing metrics.
| Metric | ALO Men | news.bonobos.com |
|---|---|---|
| Total emails | 8 | 13 |
| Emails per week | 7.47 | 10.43 |
| Promotional emails | 3 | 7 |
| Product launches | 0 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 4 | 4 |
| Discount frequency | 12.50% | 46.15% |
| Average discount | 30.00% | 42.50% |
| Most active day | Wednesday | Wednesday |
| Most common campaign type | seasonal | promotion |