Comparison across key tracked email marketing metrics.
| Metric | ALO Men | Gym King |
|---|---|---|
| Total emails | 12 | 6 |
| Emails per week | 6.34 | 4.57 |
| Promotional emails | 5 | 4 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 6 | 2 |
| Discount frequency | 25.00% | 66.67% |
| Average discount | 30.00% | 33.75% |
| Most active day | Wednesday | Monday |
| Most common campaign type | promotion | retention |