Comparison across key tracked email marketing metrics.
| Metric | ALO Men | BYLT |
|---|---|---|
| Total emails | 8 | 7 |
| Emails per week | 7.47 | 4.95 |
| Promotional emails | 4 | 5 |
| Product launches | 0 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 1 |
| Discount frequency | 25.00% | 71.43% |
| Average discount | 30.00% | 35.00% |
| Most active day | Wednesday | Wednesday |
| Most common campaign type | promotion | promotion |