Comparison across key tracked email marketing metrics.
| Metric | Allkinds | MATRIX |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 3.64 | 2.24 |
| Promotional emails | 4 | 6 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 3 |
| Discount frequency | 50.00% | 33.33% |
| Average discount | 30.00% | 32.00% |
| Most active day | Thursday | Saturday |
| Most common campaign type | promotion | promotion |