Comparison across key tracked email marketing metrics.
| Metric | Allkinds | Jo Malone London |
|---|---|---|
| Total emails | 6 | 25 |
| Emails per week | 3.64 | 6.03 |
| Promotional emails | 4 | 24 |
| Product launches | 4 | 5 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 92.00% |
| Average discount | 30.00% | 10.00% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | seasonal |