Comparison across key tracked email marketing metrics.
| Metric | Allkinds | Herbivore Botanicals |
|---|---|---|
| Total emails | 6 | 22 |
| Emails per week | 3.64 | 5.13 |
| Promotional emails | 4 | 20 |
| Product launches | 4 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 50.00% | 90.91% |
| Average discount | 30.00% | 27.67% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |