Comparison across key tracked email marketing metrics.
| Metric | Allkinds | Aveda Online |
|---|---|---|
| Total emails | 6 | 68 |
| Emails per week | 3.64 | 16.17 |
| Promotional emails | 4 | 50 |
| Product launches | 4 | 12 |
| Editorial emails | 0 | 2 |
| Other emails | 0 | 4 |
| Discount frequency | 50.00% | 58.82% |
| Average discount | 30.00% | 23.79% |
| Most active day | Thursday | Saturday |
| Most common campaign type | promotion | promotion |