Comparison across key tracked email marketing metrics.
| Metric | Allkinds | amika |
|---|---|---|
| Total emails | 6 | 10 |
| Emails per week | 3.64 | 2.72 |
| Promotional emails | 4 | 6 |
| Product launches | 4 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 3 |
| Discount frequency | 50.00% | 30.00% |
| Average discount | 30.00% | 20.00% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | promotion | promotion |