Comparison across key tracked email marketing metrics.
| Metric | Alex Crane | Thinx Inc. |
|---|---|---|
| Total emails | 7 | 10 |
| Emails per week | 4.92 | 3.91 |
| Promotional emails | 6 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 3 |
| Other emails | 1 | 1 |
| Discount frequency | 42.86% | 40.00% |
| Average discount | 10.00% | n/a |
| Most active day | Thursday | Thursday |
| Most common campaign type | promotion | promotion |