Comparison across key tracked email marketing metrics.
| Metric | Act+Acre | Jo Malone London |
|---|---|---|
| Total emails | 7 | 28 |
| Emails per week | 10.03 | 6.12 |
| Promotional emails | 5 | 27 |
| Product launches | 0 | 5 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 57.14% | 92.86% |
| Average discount | 15.00% | 10.00% |
| Most active day | Thursday | Sunday |
| Most common campaign type | promotion | seasonal |