Comparison across key tracked email marketing metrics.
| Metric | Act+Acre | Bumble and bumble. |
|---|---|---|
| Total emails | 7 | 42 |
| Emails per week | 10.03 | 9.07 |
| Promotional emails | 5 | 34 |
| Product launches | 0 | 3 |
| Editorial emails | 2 | 1 |
| Other emails | 0 | 4 |
| Discount frequency | 57.14% | 66.67% |
| Average discount | 15.00% | 25.77% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |