Comparison across key tracked email marketing metrics.
| Metric | Act+Acre | Aveda Online |
|---|---|---|
| Total emails | 7 | 75 |
| Emails per week | 10.03 | 16.18 |
| Promotional emails | 5 | 57 |
| Product launches | 0 | 13 |
| Editorial emails | 2 | 2 |
| Other emails | 0 | 3 |
| Discount frequency | 57.14% | 60.00% |
| Average discount | 15.00% | 23.65% |
| Most active day | Thursday | Sunday |
| Most common campaign type | promotion | promotion |