Comparison across key tracked email marketing metrics.
| Metric | 4ocean | Lulus |
|---|---|---|
| Total emails | 6 | 11 |
| Emails per week | 2.84 | 7.97 |
| Promotional emails | 2 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 1 | 4 |
| Discount frequency | 33.33% | 63.64% |
| Average discount | 20.00% | 19.29% |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | educational | promotion |