Comparison across key tracked email marketing metrics.
| Metric | 4ocean | Betabrand |
|---|---|---|
| Total emails | 6 | 14 |
| Emails per week | 2.84 | 6.75 |
| Promotional emails | 2 | 8 |
| Product launches | 0 | 5 |
| Editorial emails | 3 | 0 |
| Other emails | 1 | 1 |
| Discount frequency | 33.33% | 50.00% |
| Average discount | 20.00% | n/a |
| Most active day | Tuesday | Tuesday |
| Most common campaign type | educational | collection_launch |