Comparison across key tracked email marketing metrics.
| Metric | 4AM SKIN | Fur |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 5.65 | 8.99 |
| Promotional emails | 6 | 12 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 2 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 92.31% |
| Average discount | 10.00% | 14.38% |
| Most active day | Thursday | Thursday |
| Most common campaign type | promotion | promotion |