Comparison across key tracked email marketing metrics.
| Metric | 19/99 Beauty | Jergens |
|---|---|---|
| Total emails | 6 | 14 |
| Emails per week | 3.72 | 2.48 |
| Promotional emails | 4 | 9 |
| Product launches | 0 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 1 | 3 |
| Discount frequency | 33.33% | 57.14% |
| Average discount | 15.00% | 10.00% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | seasonal |