19/99 Beauty vs Commodity Fragrances

Comparison across key tracked email marketing metrics.

Metric 19/99 Beauty Commodity Fragrances
Total emails 6 19
Emails per week 3.72 3.79
Promotional emails 4 9
Product launches 0 4
Editorial emails 1 2
Other emails 1 4
Discount frequency 33.33% 42.11%
Average discount 15.00% 10.00%
Most active day Thursday Tuesday
Most common campaign type promotion promotion